30 Ways to Advertise Your Massage Business [Marketing Tips for Traveling Massage Therapist]
Putting up a mobile massage business takes good advertising work. If you are employed by an establishment, there is no need to directly promote your services. But if you are independently practicing, you better start spreading the word!
Being good at what you do is not enough to tap into a large base of clientele. It is essential that you get the word out there and make it easy for people to find you. Market your massage services. Let people know what solutions you can offer to solve their aches and pains. Naturally, the best way to spread the word is by word-of-mouth. Do a great job with one client and you can easily get 10 referrals in return! But there are many more things that you can do to ensure that your mobile massage practice thrives. Below are valuable suggestions:
Other Articles You can Read:
Travel The World and Be a Massage Therapist - Where to Find Jobs for a Mobile Massage Therapist
8 Things You Have To Prepare to Start Your Spa Massage Business as a Traveling Massage Therapist
20 Tips on How To Become an Effective Traveling Massage Therapist
26 Different Jobs You Can Do to Earn Money While Traveling Around the World
30 Ways to Market Your Mobile Massage Business
1. Have a vision of your ideal massage business. What are the procedures like? Who is your ideal client? What is the purpose of your business?
2. Create a business card. It does not have to be made from expensive material. Create a professional design and hand it to people that you meet. Ask hostels, resorts, and restaurants if you can leave your card by the reception area so customers can find you.
3. Hang business flyers. Put it up in corners or establishments where there is high foot traffic. Add important information like what kind of massage do you offer, contact information, and cost.
4. Partner with local business owners. Inform them of your services and ask them to refer you to their clients. Offer a commission in exchange for their advertisement.
5. Talk to people that you know in the area and start offering your services to them.
6. Create a sidewalk sign.
7. Offer discount packages.
8. Create a rewards program. If you are staying in one place for an extended period of time, you can offer a promo that rewards loyal customers. For example, if they get 3 massages, the next one is free!
9. Join local events and set up shop! There is no better way for potential customers to see you. You might want to attract the attention of tourists more though.
10. Go to local amateur sports events.
11. Volunteer your services in fundraisers.
12. Educate clients. Let people know that the benefits of massage run deeper than the instant alleviation of tense muscles. There is a whole world of good it does for the body and the more you do it, the better shape the body takes!
13. Ask for referrals.
14. Choose a niche to specialize in. You can work with people with injuries, athletes, pregnant women, children, tourists, and many more.
15. Contact clinics and wellness centers. Seek an appointment with the doctor or the manager and let them know what you are offering. Strike a partnership and get referrals.
16. Focus on tourists. Go to high-end hotels, hostels, or the beach and have a big board with the details of your services. Tourists are busy people and they tend to pack a lot of activities in a single day resulting in tremendous fatigue - nothing that you cannot fix, of course!
17. Create a website. You can start with a free blog just to advertise your massage menu and get in touch with potential customers. Make sure you pick a blog name that tells people what you do and where you do it. Keep it simple. The aim is for the readers to quickly catch onto it more than anything else.
18. Open ways for people to contact you. This can be done through your website or through the phone. Make it easy for customers to set up appointments. You cannot be everywhere at once!
19. Get active on social media. Post updates on Twitter, create a Facebook page to educate clients and post pictures and start a Facebook group where clients can talk to you and to each other regarding their body concerns. Alternatively, you can use YouTube to post videos of yourself promoting your services and teaching wellness practices.
20. Answer questions. Customers want to know why there are certain pains in their joints or other body parts. Take the time to explain and instruct them how these can be avoided next time.
21. Learn about how to talk about what you do. Put together a quick pitch that explains your services and philosophy in helping other people heal their bodies and ease aches and pains.
22. Connect with the local visitor's center. Have yourself listed as a massage therapist
23. Join a local massage group or association.
24. Encourage customers to book their next appointment. After a good session, ask satisfied clients when they would like to get another massage.
25. Teach massages to other people. If you have the capacity to do it, why not teach other people how to do a basic massage? This works great if you market it to couples!
26. Have trial offers. Do a free 10-minute session to encourage people to pay for the full massage.
27. Offer short classes like meditation, breathing exercises, and other relaxation techniques.
28. Partner with yoga centers and teachers.
29. Connect with tour operators and other individuals who run an active business. Tell them to refer tourists and people to you after they surf, hike, run, box, or mountain climb.
30. Give the highest level of service at all times.
Are you on Pinterest? Pin these!